Common Name: Strawflower Scarlet
Scientific Name: XEROCHRYSUM bracteatum
Physical Attributes: Rich Scarlet with a texture similar to thick paper sits atop woody erect stems that will bloom until the last frost. Starting off as small buds and slowly exposing a feathery soft yellow center.
Uses: Dried flowers hold colour and shape. Beds and borders.
Life Cycle: Perennial
Growing Height: 30 – 150cm (standard height is around 90cm)
Attracts: Native bees and butterflies.
When to Sow: Spring, Summer & Autumn.
Sowing Depth: 5mm
Sow Spacing: 15 – 60cm
Sowing Method: Lightly sow on the surface as light is required to germinate. Only do so after the last frost of the season.
Position: Full sun
Germination Time: 7 – 14 days
Maintenance: Deadhead and cut back once flowering ceases.
Seeds Per Packet: 100 (approx)
Strawflower Scarlet | Australian Native — 100 Seeds
In stock
$4.95
Scarlet strawflowers are pure Aussie main-character energy. This is the flower equivalent of a vintage silk slip dress, bold, timeless, and somehow still cooler every season.
Botanically, we’re talking Xerochrysum bracteatum, one of Australia’s most iconic native daisies, dressed in that saturated scarlet-red, papery bract couture. The petals aren’t really petals—they’re crisp little bracts with that signature dry, almost lacquered texture that makes them look permanently editorial. And yes, they hold that colour beautifully even after drying.
The trendy garden vibe? Native meadow but make it fashion.
Scarlet strawflowers bring this incredible graphic pop of colour that feels both wild and curated. The upright stems float above slender grey-green foliage, so the blooms read like tiny crimson discs hovering in the border. In a Melbourne garden, they absolutely eat in:
Because they’re Australian natives, they come with that effortless dry-climate resilience we love: full sun, lean soil, excellent drainage, and they just keep serving from spring through autumn with minimal drama. They’re drought tolerant, heat-loving, and beloved by native bees.
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